Welcome to Michigan International Journal of Marketing, New Media, and Communication

Michigan International Journal of Marketing, New Media, and Communication is driven by a mission to advance knowledge and understanding in marketing, new media, and communication. Our goal is to foster a vibrant exchange of innovative ideas, research findings, and practical insights that shape marketing strategies, influence media trends, and refine communication practices in our interconnected world.

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Article in Press

NEW MEDIA AWARENESS AND PERCEPTION AMONG THE ELDERLY POPULATION IN SOUTHEAST NIGERIA

This study explores the level of awareness and perception of new media technologies among the elderly population in Southeast Nigeria, a demographic often excluded from the rapidly evolving digital landscape. Despite the widespread proliferation of new media, most existing research has focused on younger, tech-savvy users, leaving a critical knowledge gap regarding how older adults engage

Authors: Ugwu, Ogechukwu Serah, Ph.D.
Pages: 1-23

DOI: 10.5281/zenodo.16323329